keywords

The Power of Keyword Research for Small Business Owners

Cressida Johns Marketing Advice

With so many strategies to consider for small business owners, there’s one strategy that continues to stand the test of time: keyword research. It’s the compass that guides your website, ads, campaigns, social media, and more toward your target audience. In our latest article, we’ll delve deep into the power of keyword research and how it can fuel your marketing success. Why Keyword Research Matters Imagine this: you have a brilliant product or service, a stunning website, and compelling ad copy. You’re all set to conquer the digital realm, but there’s one crucial missing piece – keywords. Keywords are the bridge that connects your offerings with the people actively searching for them. Relevance and Visibility: Keywords ensure your content aligns with what your audience is looking for. They’re the magic words that make your website appear in search engine results, increasing your visibility. Understanding Your Audience: Keywords provide insights into …

tools

19 Essential Free Marketing Resources for Small Businesses

Cressida Johns Marketing Advice

For small business owners, every penny saved is a penny earned, and that’s where free marketing resources come to the rescue. Small businesses often operate on a tight budget, but that doesn’t mean they can’t achieve marketing success. So in our latest article, we’ve compiled a list of 19 essential and free marketing resources that can help boost your small business’ online presence and marketing efforts. Canva – Your Visual Content Saviour Canva is a user-friendly design platform that empowers you to create stunning visuals and graphics for your marketing materials, from social media posts to flyers. MailChimp – Email Marketing Made Simple MailChimp offers a free plan that allows you to automate email marketing campaigns, build subscriber lists, and engage with your audience effectively. Trello – Project Management and Organisation Trello’s intuitive project management tool helps you organise tasks, collaborate with your team, and keep marketing projects on track. …

A Guide to Working Smart for Small Business Owners

A Guide to Working Smart for Small Business Owners

Cressida Johns Business Advice

Full article with thanks to: freeagent.com/blog/small-business-work-life-balance When you run a small business, work-life balance can be hard to achieve. You might start out expecting to work fewer hours and set your own schedule. In reality, however, the entrepreneurial lifestyle often leads to longer hours and it can be harder to switch off. So if you love what you do but you’re worried about burnout, here are a few tips to help you rediscover that all-important work-life balance. Set boundaries and stick to them Being a business owner doesn’t have to mean being on call 24/7. Setting and maintaining professional boundaries can be one way to improve your work-life balance. If you’re guilty of answering work calls after you’ve just sat down for dinner or working at the weekend to satisfy a last-minute client demand, it could be a sign that you need to set better boundaries. Try to define a …

Boost Your Working From Home Productivity

Boost Your Working From Home Productivity

Cressida Johns Business Advice

Full article with thanks to: mbopartners.com/blog/how-market-small-business/five-tips-to-elevate-your-productivity-working-from-home As we discovered in our 2021 State of Independence Report, within the past year, 68% of newcomers to the independent workforce were Gen Z or Millennials. Various benefits, such as improved health and happiness, continue to make working as an independent increasingly appealing to young professionals. If you are a college student wanting to join the community of 51 million individuals working as their own boss, below are five tips to help structure your undergraduate career towards working as an independent professional. 1. Ten Minutes of Morning Movement Whether you are the person that religiously attends the 6:00 am spin class or the individual that will take every second of sleep they can get, you should always aim for least ten minutes of morning movement before logging on for the day. Even if it is just a quick walk around the neighbourhood or some dynamic stretching, morning movement improves …

7 Successful Habits for Your Facebook Ads

7 Successful Habits for Your Facebook Ads

Cressida Johns Marketing Advice

Full article with thanks to: wordstream.com/blog/ws/2022/06/13/facebook-advertising-tips There is an inherent complexity to Facebook ads that can leave many advertisers feeling overwhelmed or at least worried that they are not checking all of the right boxes when it comes to proper management. However, managing a Facebook ad account doesn’t have to be overly complex and there are many principles that, if you make them habit, will make life easier for you in the long run. Whether you are managing a Facebook ad account that has a long history or simply starting from scratch, these same basic rules apply. In this post I will walk you through some of my basic principles of managing a Facebook ad account. 7 habits of highly effective Facebook advertisers The difference between folks who tell you Facebook advertising works and those who say it doesn’t can often come down to these seven fundamentals. 1. They organise campaigns by …

How do i register as a sole trader

How Do I Register as a Sole Trader?

Cressida Johns Business Advice

Full article with thanks to: mettle.co.uk/blog/how-to-register-as-a-sole-trader Ready to start a new venture? Setting yourself up as a sole trader is fairly simple in the UK. There are about 4 steps you need to cover before you’re fully registered. To be classed as a sole trader, you need to run your own business as an individual and be classed as self-employed. As a sole trader, you can keep all the profits your business makes, once you’ve paid tax on them, but you’re also legally liable for any losses your business makes. To set yourself up as a sole trader you must: Have earned more than £1,000 from self-employment in the last tax year Be able to prove you’re self-employed Want to make voluntary Class 2 National Insurance payments to help you qualify for benefits Being self-employed Not sure if you’re self-employed? Ask yourself these questions and if you answer yes to …

How Do I Build A Website For My Business

How Do I Build A Website For My Business?

Cressida Johns Business Advice

Full article with thanks to: simplybusiness.co.uk/knowledge/articles/2017/01/how-to-build-a-business-website-a-step-by-step-guide According to a recent survey, 81 per cent of consumers now look online before making a purchase. It’s a simple equation: if you don’t have a business website, you’re losing custom. But building a business website can be a daunting prospect – and a potentially expensive one. If you want to get a professional to build your business website for you, the costs can quickly spiral. How I can help you build a business website However, thanks to new innovations over the last few years, it’s now perfectly possible to take a DIY approach to build a business website, and end up with professional-quality results. Read more in our step-by-step guide. 1. Choose your domain Your domain is the address at which internet users will be able to find your site – for example, www.yourbusiness.com. Your first step is to choose your domain. In most cases, …

Where Do I Start Growing My Small Business

Where Do I Start Growing My Small Business?

Cressida Johns Business Advice

Full article with thanks to: smallbizpod.co.uk/blog/2014/01/07/growing-your-business-where-should-you-start When you are starting to think about growing your business and hiring staff to help you manage your daily tasks as you take on more clients, which department should you focus on growing first? When you are starting to think about growing your business and hiring staff to help you manage your daily tasks as you take on more clients, which department should you focus on growing first? There is no one answer to this. Every business is different and will grow into its individual departments naturally throughout its development. But what are the factors you need to consider when growing your business into a larger, more professional company? Which departments should be on your list and why should you consider one before another? Digital Marketing Everyone’s favourite topic at the moment, it seems that the start-up world is intrinsically linked with marketing. Traditional …

5 Reasons Why Branding is Essential for Small Businesses

5 Reasons Why Branding is Essential for Small Businesses

Cressida Johns Business Advice

Full article with thanks to: talk-business.co.uk/2022/01/24/seeking-investment-5-reasons-to-get-your-brand-right-first Investing in your brand is the single most important thing you can do for the success of your scale-up. It’s incredibly common for start-ups and scale-ups to undervalue their brand, focusing instead solely on the product they’re selling. This is all well and good, but it will only get you so far. Every business reaches a point where the strategies and activities they deployed to build traction and drive repeatable business stop working as effectively. This is where the brand really comes into play and if you don’t address this before going out for investment, you’re missing a serious trick. Investors are looking for strong brands that will yield strong returns. And a strong brand is about a lot more than just your logo and name. It’s about defining a clear, distinctive and confident positioning and having a plan for what’s needed to take that to market in …

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Benefits of Blogging on Your Business Website

Cressida Johns Business Advice

Full article with thanks to: blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht The Benefits of Blogging for Business One question many people ask after starting a business is whether blogging is worth it in 2021. Short answer: Yes! And here the reasons why we say so. 1. It helps drive traffic to your website. Raise your hand if you want more website visitors. Yeah, me too. Now think about the ways people find your website: They could type your name right into their browser, but that’s for an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting. You could pay for traffic by buying an email list (don’t you dare!), blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know, illegal. You could pay for traffic by placing tons of paid ads, …