The Power of Keyword Research for Small Business Owners

Cressida Johns Marketing Advice

With so many strategies to consider for small business owners, there’s one strategy that continues to stand the test of time: keyword research. It’s the compass that guides your website, ads, campaigns, social media, and more toward your target audience. In our latest article, we’ll delve deep into the power of keyword research and how it can fuel your marketing success. Why Keyword Research Matters Imagine this: you have a brilliant product or service, a stunning website, and compelling ad copy. You’re all set to conquer the digital realm, but there’s one crucial missing piece – keywords. Keywords are the bridge that connects your offerings with the people actively searching for them. Relevance and Visibility: Keywords ensure your content aligns with what your audience is looking for. They’re the magic words that make your website appear in search engine results, increasing your visibility. Understanding Your Audience: Keywords provide insights into …

How do I Improve My Website with SEO

How do I Improve My Website with SEO?

Cressida Johns Business Advice

Have you thought, how do I improve my website but not sure where to start? After you’ve created your website, you’ll need to configure your website’s SEO to make your website searchable and reach your target audiences. From keyword research tools to scoping out the competition. Read on to learn how to improve your website’s SEO… Full article with thanks to: Whether you’re trying to improve your online discoverability through search engines or you want to improve your organic social campaign reach, there are a number of SEO tips you can use to improve your campaigns. Need your latest crime thriller to rank top for crime books in Google’s search results? Want to understand why your competitors are ranked more highly than you on search engines and how you can change this? Launching a new online education course and need to ensure you’re reaching both teachers and students? Read …

Small Business Owners Why Digital Marketing Shouldn't Be OverLooked

Digital Marketing for Small Business Owner

Cressida Johns Business Advice

Are you a small business owner and want to expand on your digital marketing efforts? Read on: Full article with thanks to: When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers or even outdoor advertising. Businesses may believe that since they offer a good product or service, it’s just a matter of time until customers find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the global marketplace of prospects online and benefit from converging their traditional and digital marketing. No small business, no matter how new, should overlook digital channels as a way to generate leads and convert interest into customers. Let’s look at the benefits of digital marketing and …

Wow with your Website

Cressida Johns Uncategorised

In this day and age, no business can afford NOT to have a website – but if you’re spending a lot of time, energy and money getting people to your site then once they’re there you need to know that, that effort hasn’t been wasted. Thankfully, these days it doesn’t cost the earth to get a good website done and in fact if you’re relatively computer savvy and you don’t need a website that is too complicated then potentially you could even develop one yourself! There are four elements that are critical for a successful website: Design & Development, Copy, Usability and Readability. I once read that a website should be like the 100m sprint – rather than a cross country.  Both are races but the sprint has a straight run from start to finish with nothing in the way until the runner has crossed the finish line.  The cross …