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Benefits of Blogging on Your Business Website

Cressida Johns Business Advice

Full article with thanks to: blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht The Benefits of Blogging for Business One question many people ask after starting a business is whether blogging is worth it in 2021. Short answer: Yes! And here the reasons why we say so. 1. It helps drive traffic to your website. Raise your hand if you want more website visitors. Yeah, me too. Now think about the ways people find your website: They could type your name right into their browser, but that’s for an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting. You could pay for traffic by buying an email list (don’t you dare!), blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know, illegal. You could pay for traffic by placing tons of paid ads, …