A Quick Guide to Bookkeeping

A Quick Guide to Bookkeeping

Cressida Johns Business Advice

Learning how to manage your books can be daunting when you’re just starting a new business and navigating the world of self-employment. In time you might choose to hire an accountant, but here’s an overview of what bookkeeping is, and our tips for getting it right. Full article with thanks to: simplybusiness.co.uk/knowledge/articles/2021/09/guide-to-bookkeeping-small-businesses What is bookkeeping? Bookkeeping is an important part of business finance but is often one of the most challenging parts of running your own business. You probably didn’t choose to go self-employed because you enjoy looking at spreadsheets and recording your expenses. You’re happiest when you’re out there doing what you do best, whether that’s running your craft business, selling clothes online, or providing a first-rate service to your customers. What is a bookkeeper – and what do they do? Bookkeepers are required to keep an accurate record of business costs and expenses. Not only does this help with understanding the profitability of …

5 Tips to Get Started on Social Media

5 Tips to Get Started on Social Media

Cressida Johns Business Advice

Full article with thanks to: marketingsociety.com/the-library/five-tips-increase-your-influence-social-media Social media began almost a decade ago but it’s become a far more prominent and important part of most people’s lives than we could have predicted. It has become a more advanced version of the classic word-of-mouth – and companies try to use it as such. Here are five tips to help your influence through social media platforms. 1. Know your online presence Nowadays, almost all groups, charities, companies, individuals are running a social platform (or they should be). However, to make the most of your online presence, you need to be able to answer three fundamental questions: What is my online presence? For instance, we’ve had clients not knowing about multiple twitter, linkedin and facebook feeds, working inconsistently with different messages Which social platforms best fit my supporter /audience base? For instance, Vine the six-second video sharing site lends sit self very well …

10 Tips to Manage and Improve Your Website

10 Tips to Manage and Improve Your Website

Cressida Johns Business Advice

Full article with thanks to: blog.hubspot.com/marketing/improve-your-websites-user-experience In today’s marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset and the centrepiece of your marketing efforts. However, rapidly changing digital trends can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. To help you overcome this challenge, we’ve put together a list of 10 simple ways you can improve your website to make it more helpful and useful. Your website is the core anchor for your digital marketing efforts. Designing a great website user experience requires understanding the problems different visitors have to solve. 1. Use white space. On more than one occasion I have heard clients complain that there …

Advice on Hiring a Virtual Admin Assistant For Your Business

Advice on Hiring a Virtual Admin Assistant For Your Business

Cressida Johns Business Advice

Are you looking to add a virtual admin assistant to your small business? Before you do, learn the true benefits of hiring a virtual admin assistant and how you can use them correctly to maximise your business efforts. Full article with thanks to: locationindependent.co.uk/hiring-a-virtual-assistant A virtual assistant gives assistance from a remote location. Because the assistance is remote, tasks are generally completed digitally-not in person or on-site. Assistance can be varied, perhaps categorising emails, research, data entry, social media updates, accounting, competitor analysis, calendar planning, editing sound/videos, recruiting… Most of the tasks handled by a virtual assistant are admin-related, non-critical, and very often are not customer-facing. Many entrepreneurs are backed by quality virtual assistants, freeing up their time to spend on the critical tasks for their business. Typically a virtual admin assistant is self-employed (freelance) so they can work for multiple clients. As virtual admin assistant is self-employed, they don’t …

How do I Improve My Website with SEO

How do I Improve My Website with SEO?

Cressida Johns Business Advice

Have you thought, how do I improve my website but not sure where to start? After you’ve created your website, you’ll need to configure your website’s SEO to make your website searchable and reach your target audiences. From keyword research tools to scoping out the competition. Read on to learn how to improve your website’s SEO… Full article with thanks to: bookmachine.org/2021/08/26/five-seo-top-tips-to-improve-your-online-presence Whether you’re trying to improve your online discoverability through search engines or you want to improve your organic social campaign reach, there are a number of SEO tips you can use to improve your campaigns. Need your latest crime thriller to rank top for crime books in Google’s search results? Want to understand why your competitors are ranked more highly than you on search engines and how you can change this? Launching a new online education course and need to ensure you’re reaching both teachers and students? Read …

What are Self-employed Business Expenses?

What are Self-Employed Business Expenses?

Cressida Johns Business Advice

Full article with thanks to: quickbooks.intuit.com/uk/blog/self-employed-business-expenses Have you ever wondered what exactly are self-employed business expenses? Get on top of your expenses with these top tips for small business owners, covering the basics, plus what you can and can’t claim. Expenses sound simple: just record what you earn and what you spend, right? Somehow, once you’ve entered the world of self-employment, it’s never that easy. Is this £8 lunch a personal or business expense? What can you claim when you’re working from home? And just what is an allowable expense? If you’re self-employed, your business will have various running costs. You can offset some of what you’ve spent against the tax you owe – that is if they’re allowable expenses and for the business only. It’s important to get this right. What is a business expense? Any money used by or in support of your business is a self-employed business expense. These …

How PAYG Virtual Bookkeeping Can Save Your Small Business

How PAYG Virtual Bookkeeping Can Save Your Small Business

Cressida Johns Business Advice

Are you wondering if virtual bookkeeping is right for your small business? PAYG Virtual Bookkeeping allows small business owners to take more control over their business. Learn how you can do this… Full article with thanks to: sanaybpo.com/blog/why-virtual-bookkeeping-will-save-your-small-business “Virtual bookkeeping services are scary. They will not work.” It’s a common misconception of those who have not tried yet the various online accounting services. But as soon as they’ve signed up for a virtual small business accounting service, they soon realise the benefits of it. How many times a day have you seen your staff bookkeeper spending his/her time at the water cooler or just chatting with co-workers? When you opt for PAYG Virtual Bookkeeping, you can save money and time. And as a business owner, you know that time means money. Many are still undecided about using it because it will mean outsourcing your accounting/financial statements. But did you know …

Why Your Business Needs a Virtual Admin Assistant

Why Your Business Needs a Virtual Admin Assistant

Cressida Johns Business Advice

Read on to learn what a virtual admin assistant is and why running a business without one is not as good as having a virtual admin assistant in your team. Full article with thanks to: yourbusinessmomentum.com.au/resources/blog/the-benefits-of-a-virtual-assistant-for-your-business Are you constantly feeling overwhelmed? Running a business is hard work. You need to be the salesman, the accountant, the marketer and manage your staff too. But it doesn’t have to be that way forever. One way to help reduce the overwhelm is to start outsourcing a variety of tasks in your business. Outsourcing can be done in a number of ways, with outsourcing to a virtual admin assistant, one of the most popular ways to begin outsourcing. There are many benefits for your business by hiring a virtual admin assistant. A virtual admin assistant can give you more time and freedom to focus on doing the things that you love. You can work …

How Graphic Design Can Boost Your Business

How Graphic Design Can Boost Your Business

Cressida Johns Business Advice

Full article with thanks to: tellyourtale.com/graphic-design/how-graphic-design-helps-business Graphic design plays an important role in your business. All of the visual elements representing your business give prospects an idea of the type of company you run. From your logo and website to the layout of your brochures, your graphics say a lot about you. Are you visually delivering the right message? Does your business look more attractive than your competitors? Now is the time to analyse this and determine if your business needs to step up the professionalism of your brand. Professional graphic design can really set your business apart with a quality message that reassures prospects that your business is the one to trust. Especially in a competitive market, clients want to make good investments with their time and money. More than eye-catching, your brand should clearly communicate with your ideal customers. Are those prospects: Conservative or edgy and risk-takers? Trendy …

How Virtual Administration Can Benefit Your Business

How Virtual Administration Can Benefit Your Business

Cressida Johns Business Advice

Full article with thanks to: smallbusiness.co.uk/how-to-get-a-virtual-assistant-in-the-uk-2548435 Why do you need a virtual assistant (VA) to help free up your time to run your business and how to get the right one for you. If you are a founder, you know how critical it is to manage your time. And if you are a busy one, you’re all too familiar with inbox and calendar management taking up that precious time. While you’d usually hire a full-time personal assistant (PA) to carry out these tasks, over the past couple of years a far more flexible and efficient solution to the problem has emerged. We’re referring to virtual assistants, of course. Virtual assistants are expert remote freelancers that carry out PA tasks – they’re becoming increasingly popular thanks to their flexibility, pricing, and increasing expertise across verticals. In fact, by 2021, it’s predicted that 24pc of digital workers will use a VA on a daily …