19 Essential Free Marketing Resources for Small Businesses

Cressida Johns Marketing Advice

For small business owners, every penny saved is a penny earned, and that’s where free marketing resources come to the rescue.

Small businesses often operate on a tight budget, but that doesn’t mean they can’t achieve marketing success. So in our latest article, we’ve compiled a list of 19 essential and free marketing resources that can help boost your small business’ online presence and marketing efforts.

  1. Canva – Your Visual Content Saviour

Canva is a user-friendly design platform that empowers you to create stunning visuals and graphics for your marketing materials, from social media posts to flyers.

  1. MailChimp – Email Marketing Made Simple

MailChimp offers a free plan that allows you to automate email marketing campaigns, build subscriber lists, and engage with your audience effectively.

  1. Trello – Project Management and Organisation

Trello’s intuitive project management tool helps you organise tasks, collaborate with your team, and keep marketing projects on track.

  1. Google Analytics – Understand Your Audience

Gain invaluable insights into your website’s performance and audience behaviour with Google Analytics. It’s a must for data-driven marketing.

  1. WordPress – Your Website’s Best Friend

WordPress is a versatile and user-friendly platform for building and customising your website, perfect for showcasing your products or services.

  1. SurveyMonkey – Gather Feedback and Insights

Easily create surveys to gather valuable feedback and insights from your customers, helping you make informed marketing decisions.

  1. Buffer – Streamline Social Media Management

Buffer simplifies social media management by allowing you to schedule and publish content across multiple platforms, saving you time and effort.

  1. Audacity – Audio Content Enhancement

Edit and enhance audio content for your podcasts, videos, or webinars with Audacity, a free and powerful audio editing tool.

  1. Google Workspace – Collaborate Seamlessly

Google Workspace provides essential office tools for efficient collaboration within your marketing team.

  1. HubSpot CRM – Manage Customer Relationships

HubSpot CRM offers a free plan to help you manage customer relationships, track interactions, and streamline your sales and marketing efforts.

  1. Keyword Planner – Discover SEO Opportunities

Google’s Keyword Planner helps you identify relevant keywords for your content and fine-tune your SEO strategy.

  1. Buffer – Analyse Social Media Performance

Use Buffer’s analytics tools to track the performance of your social media posts and campaigns and make data-driven improvements.

  1. MozBar – SEO Insights at a Glance

MozBar is a browser extension that provides instant SEO insights for any webpage, helping you understand your competition and optimise your content.

  1. Pixlr – Free Online Photo Editing

Pixlr is a web-based photo editing tool with features similar to Photoshop, allowing you to enhance your visual content.

  1. MailerLite – Email Marketing Automation

MailerLite offers a free plan for email marketing automation, making it easy to send targeted campaigns to your subscribers.

  1. Yoast SEO – Optimise WordPress Content

If you’re using WordPress, Yoast SEO is a must-have plugin to optimise your content for search engines and improve your website’s SEO.

  1. Google Trends – Stay Informed

Google Trends helps you stay informed about trending topics and keywords, enabling you to create timely and relevant content.

  1. Ubersuggest – Keyword Research and SEO Insights

Ubersuggest provides keyword research, competitive analysis, and SEO insights to help you improve your online visibility.

  1. Hootsuite – Social Media Scheduling

While Hootsuite offers a paid plan, its free version allows you to schedule and manage social media posts across different platforms efficiently.

These 19 free marketing resources are invaluable assets for small businesses looking to expand their online reach, engage with their audience, and optimise their marketing efforts. You can create compelling visuals, automate email campaigns, analyse website data, and more, all without breaking the bank with these free tools. Invest your time and effort into these free resources, and watch your small business thrive in the digital world.

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Want personalised advice for your small business or need specific help with marketing support? We offer free advice for those wanting to start a business or those who have an existing business. We also provide a wide range of business support services from PAYG virtual administration to social media management.

Book your free consultation for your small business with Sandcress today.