Are you a small business owner and want to expand on your digital marketing efforts? Read on: Full article with thanks to: digitalmarketinginstitute.com/blog/why-digital-marketing-is-important-for-small-business When small businesses get started, their focus is often on how to get the first customers through the door. They may rely on traditional forms of advertising, such as print ads, coupon mailers or even outdoor advertising. Businesses may believe that since they offer a good product or service, it’s just a matter of time until customers find their way to them. While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the global marketplace of prospects online and benefit from converging their traditional and digital marketing. No small business, no matter how new, should overlook digital channels as a way to generate leads and convert interest into customers. Let’s look at the benefits of digital marketing and …
