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  Handling Objections Don’t be frightened of objections – this is a completely natural part of the process and should be expected.  Your client isn’t being negative – 9 times out of 10 they are actually just asking for more information or a bit more time.  At the same time, when they are giving an objection it’s a critical time to listen to what they are saying. Knowing how to handle objections when a potential customer is genuinely interested in….or doesn’t understand and would benefit from…your product/service is one thing – pushing and pushing someone who is clearly not interested at this time is both fruitless and will give you no chance of getting their business in the future. It’s just as important to know when it’s time to back off. Here are some of the most common objections and how to respond. ‘It’s too expensive = ‘Tell me why …