Developing your Marketing List Your marketing list will be the central point of your marketing strategy. A marketing list should be so much more than a bunch of names in a notebook or on a spreadsheet – it’s pivotal to the growth of your business. For many small business owners their marketing list comprises of a bunch of names and email addresses that they have pulled together (often over a long period of time) from sales and even from research on the internet or local publications. They then send regular emails out with details of promotions and upcoming events etc which unfortunately often end up either ignored or in a spam folder. Marketing of this type rarely works. The Continuum of Behaviour Before reading any further, it’s important that you understand The Continuum of Behaviour. The decision to purchase is nearly always affected by the continuum of behaviour whether someone …